Why Brands Swear by UGC for Building Real Connections
In today’s world, audiences are looking for one thing: authenticity. This is why user-generated content (UGC) is a game-changer for brands who want to genuinely connect with their customers.
I’ve been creating content for brands for over two years, and one of those brands I’ve had the pleasure of creating content for is Rascals, a baby diaper brand that really “gets” parents. Instead of leaning on overly polished ads, we’ve been making videos that are relatable and grounded in the realities of parenting. We tackle the real issues—diaper leaks, poor fits, and the all-too-common discomfort struggles. These aren’t just product pitches; they’re short stories that speak directly to the challenges parents face every day.
And you know what? This approach has worked! The videos I’ve created for Rascals have collectively hit millions of views. Parents aren’t just watching—they’re engaging. They’re sharing their own experiences, tagging friends, and jumping into conversations about their diaper struggles (and victories!) in the comments. It’s amazing to see how relatable content turns viewers into a community.
Why UGC Can Work For Your Brand
UGC builds trust. Real people sharing real stories just resonates in a way that polished, “perfect” ads can’t. When parents watch a Rascals video about preventing leaks, it’s not just a brand talking to them—it’s a fellow parent saying, “Hey, we’ve been there too.” And let’s be honest: parents trust other parents.
The success of UGC comes down to relatability. Rascals isn’t just selling diapers; they’re showing how their product actually solves problems that parents care about. By choosing UGC over traditional ads, they’re building a brand that speaks to parents like a trusted friend.
Why Your Brand Should Embrace UGC This Holiday Season
As we approach the holiday season, now is the perfect time for brands to leverage UGC to build connections. Whether it’s showcasing how your product solves real-world problems or helping customers feel seen, UGC can be your secret weapon for driving engagement in Q4.
If your brand is ready to create meaningful content for the holidays, I’d love to help. From crafting relatable, authentic videos that speak directly to your audience, to helping you develop a social media strategy that builds connections, I can work with you to end the year on a high note.
Curious about how UGC can help your brand stand out this holiday season? Let’s chat about how relatable, real-world content can bring your message to life and foster a community that truly believes in your brand.
I’m all ears!
Kate Shewaga
